《简一世界》国际版面世 简一贯彻国际品牌发展战略GANI NEWS—GANI newspaper international issue published

　　2015年11月，简一大理石瓷砖国际版企业内刊《GANI NEWS》隆重面世，旨在传递简一品牌战略定位及资讯，加强辐射、黏合海外经销商。

　　In November 2015, GANI NEWS, the international issue of GANI newspaper is published, which helps GANI better deliver its brand news and forge greater partnership with its overseas partners.

　　董事长李志林表示简一志在打造陶瓷行业“国内一流品牌，国际知名品牌”，因此要转换传统贸易思维，着重品牌价值的建设与输出。在董事长及国际营销中心总经理陈梅带领下，新成立的国际市场推广小组践行国际品牌发展战略，经一个多月精心筹备，完成为海外经销商量身定制的《GANI NEWS》。

　　To build GANI into a first-class national brand and a famous international brand as put forward by Chairman Li Zhilin, GANI is shifting its focus from traditional ways of doing business to brand building. Under the guidance of chairman Li and May Chen, GM of International Marketing Dept, and the efforts of the International Marketing group after one month, GANI NEWS, a newspaper custom-made for overseas partners, finally came out!

　　据悉，《GANI NEWS》第一期重点回顾简一首次受邀出征意大利博洛尼亚陶瓷卫浴展，亦包含标杆工程项目“一带一路 宁夏国际会议中心”专题以及其他国内外品牌推广活动等。其中特别设置“海外经销商频道”，为遍布全球的简一伙伴们提供交流的平台，而“国内品牌简讯”及“设计频道”则为海外经销商开设了解简一国内品牌建设的窗口。

　　In this international issue, there are coverage of GANI’s participation in CERSAIE, GANI’s national project—The Belt and Road, Ningxia International Convention Center and other marketing campaigns held both home and abroad. It’s worth mentioning that there is also Overseas Partner Channel, which offers an exchange platform for GANI’s overseas partners. Besides, National Brand Promotion Channel and Design Channel open a window for overseas partners to learn about GANI’s national marketing campaigns.